The unbearable brightness of seeing

I drove by our Center for the Arts here in town today and noticed a colorful banner strung between the two gracious marble columns at the front entrance.

Oktoberfest!
September 27

I can't decide if it makes me want to laugh or slip into an existential despair that I live in a city where Oktoberfest is being celebrated in September. Doesn't October have thirty-one entire days in which Oktoberfest could be celebrated?

Next thing you know, we'll be having March Madness in April.